Gummyliens.

I named my universe theme gummy store as 'gummyliens' (gummy bears+aliens).

My target audience will be young generation about teenagers to 20's.

Goals for my branding is to show the identity of the Gummyliens. The unique concept of universe gummy bears.

I've brought up with some flavours like Tardigrades flavors/ Ursa minor gummy/ Ursa major gummy/ Green alien flavour/ Red alien flavour/ etc..

Tardigrades is the micro creatures that can live in the universe. People also call it as tiny bears.

I've researched on how people show the universe. They use lots of lines and dots for their universe identity.

So I tried out some of those logo by using circles and lines.

However, I need to think about characteristics of my brand. The brand archetype. And need to plan out and trying logo later.

Sources

Arsad, F. (2021, May 20). Bear logo [Logo]. Behance. https://www.behance.net/gallery/119844751/bear-logo?tracking_source=search_projects_recommended%7Cbear%20branding

Bullock, P. (2018, May 10). Typograms [Typography]. Behance. https://www.behance.net/gallery/65418785/Typograms

Daugherty, G., & Sullivan, M. (2019, May 20). These 5 UFO Traits, Captured on Video by Navy Fighters, Defy Explanation. History. https://www.history.com/news/ufo-sightings-speed-appearance-movement

Gianatasio, D. (2021, June 4). Oreo Makes an Offering of Cookies in Case Aliens Invade. Muse by Clio. https://musebycl.io/advertising/oreo-makes-offering-cookies-case-aliens-invade

Grueiro, L. (n.d.). Bearly [Logo]. Dribbble. https://dribbble.com/shots/1123369-Bearly
Male, M. (2020, September 1). UNIVERSE [Logo]. Behance. https://www.behance.net/gallery/103433691/UNIVERSO?tracking_source=search_projects_recommended%7Cuniverse%20branding

Mash creative & Hype Type studio. (2014, February 14). uBear® [Logo]. Behance. https://www.behance.net/gallery/14552279/uBear

National Geographic. (n.d.). Tardigrade. https://www.nationalgeographic.com/animals/invertebrates/facts/tardigrades-water-bears

Oktavianus, S. (2018, December 17). COSMOS - Carl Sagan (Redesigned and Illustrated) [Illustration]. Behance. https://www.behance.net/gallery/73426959/COSMOS-Redesigned-Illustrated?tracking_source=search_projects_recommended%7Cuniverse%20branding

Oreo [Oreo Cookie]. (2021, June 3). The OREO Offering - Encounter [Video]. Youtube. https://www.youtube.com/watch?v=ic1uBV7S6Jc

Poulos, M. (2021, March 24). Getting To The Root Of Crop Circles. The Journal&Topic. https://www.journal-topics.com/articles/getting-to-the-root-of-crop-circles/