Gummyliens 2

My branding archetype would be magician. My store will bring people the special moment they haven't experienced. I might keep the slogan of be over the moon.

I still need to think about brand story/vision/mission. Also the colour scheme for my branding. I will look more into MAC and DISNEY packaging because I think they show this magician archetype really well.

Sources

Ackerman, C. (n.d.). Package Design: Mickey Magic [Packaging]. Casey Ackerman. http://www.caseyackerman.com/mickey-magic

AME. (2020, December 3). MAC Cosmetics: A Unique Packaging Dedicated to Online Sales [Photograph]. AME. https://ateliers-ame.com/mac-cosmetics-a-unique-packaging-dedicated-to-online-sales/

Bishop, A., Step Change, & Pantaleon, S. (2017). How Archetypes Power the World’s Most Memorable Brands. Step Change. https://cdn2.hubspot.net/hubfs/2337212/EBOOKS/BrandArchetypes_V16_Interactive.pdf

Brand Magic. (n.d.). The Magicians purpose in life is to transform the ordinary into the extraordinary. Brand Personalities. https://brandpersonalities.com.au/personalities/the-magician/

C. (2015, April 16). MAC Venomous Villains: Overall, Round-up, & Recommendations [Photograph]. Temptalia. https://www.temptalia.com/mac-venomous-villains-overall-round-up-recommendations/

Design Cuts. (n.d.). Magical Instagram Highlight Icons [Icons]. Design Cuts. https://www.designcuts.com/product/magical-instagram-highlight-icons/

E. (2019, January 2). Set Of 20 high-quality Sweet Icon [Icons]. Wooskins. https://wooskins.com/set-of-20-high-quality-sweet-icon/

FL Product Knowledge. (2020, December 10). How to design your brand identity. Freelancer. https://www.freelancer.com/articles/starting-your-business/how-to-design-a-brand-identity

Houraghan, S. (n.d.). Brand Archetypes: The Definitive Guide [36 Examples]. Iconic Fox. https://iconicfox.com.au/brand-archetypes/

Nelson, R. (n.d.). brand archetypes: the magician. Astute. https://astute.co/brand-archetypes-the-magician/

Nice PNG. (n.d.). Magic - Event Icon [Icons]. Nice PNG. https://www.nicepng.com/ourpic/u2q8a9o0a9w7r5o0_magic-event-icon/

Perch, D. (2019, February 6). 12 Brand Archetype Colors Revealed! The Social Grabber. https://thesocialgrabber.com/12-brand-archetype-colors/

polaroid packaging - Google Search. (n.d.). [Packaging]. Pinterest. https://www.pinterest.co.kr/pin/261701428324210912/

R. (n.d.). Limited Edition MAC Maleficent Eyeshadow Quad [Photograph]. Poshmark. https://poshmark.com/listing/Limited-Edition-MAC-Maleficent-Eyeshadow-Quad-55e4e72cd6b4a13ebd015849?utm_campaign=referral_code%3DBHVIG&utm_content=feature%3Dsh_l%26rfuid%3D529f9ab3b539e429de01b828&utm_source=pi_sh_pub&epik=dj0yJnU9bXBxUVlPcjFZdGZOQmlicTBoMmM1QUlGSkRkYWZ0SlgmcD0wJm49dVhPV1pLOHNXR0ZNcW1XVnh3VEhuQSZ0PUFBQUFBR0RSVHZr

Rainbow made. (n.d.). Rainbow made a high-end retail impact for Dyson. [Packaging]. 
Rainbow Made. https://rainbowindustries.com.au/work/dyson-product-packaging

River Edge. (n.d.). CITIZEN EM0595-51W MALEFICENT DISNEY SPECIAL EDITION LADIES 34MM ECO-DRIVE WATCH [Photograph]. River Edge. 
https://shop.riveredgejewelers.com/products/citizen-em0595-51w-maleficent-disney-special-edition-ladies-34mm-eco-drive-watch

Smith, N. (2016, March 22). Brand Archetypes — Meet the Magician. N-Vision Design. http://www.nvision-that.com/design-from-all-angles/brand-archetypes-meet-the-magician

Swan, D. (2019, May 8). MAC Cosmetics Packaging [Packaging]. Behance. https://www.behance.net/gallery/79951171/MAC-Cosmetics-Packaging