Gummyliens 5

I have tried on making the guideline. I used patterns on the logo on my branding guideline. On the brand guideline, there are brand story, mission, vision, tone of voice, logo use, logo sizing, colour use, font use, and mock ups of the logo.

For the first try out, I coloured the background of the guideline with oone of the same colour of the logo. But it looked a bit messy and I forgot to include the logo sizing so I tried out the whole different design that contains all info.

For the new try out, I used patterns from the logo that can represent each section of the brand guideline. Here are some of the try out:

I used patterns and the shadows to give the character upon the brand guideline.

Also used the shadow colour as the font colour to avoid dark black.

After the tutorial on the brand guideline, I tried to use the shadow with different shapes and tried to make the layout again for the title page to not overlap on the text.

Here are some pictures of final outcome.

I used the same colour for all shadows to make it neat and consistent. Also included all the info that is needed in the guideline.