The Statement of Intent
- Juhee Kim
- May 13, 2022
- 4 min read

Language is more than a tool of communication. It bridges every being in the world. Humans evolve and bond through the use of language. Language help creates rules and solves
problems by allowing people to communicate their thoughts and emotions. Language is a double edged-sword. It can connect creatures but it can split them as well. It can also be a tool to reveal the emotion but it can be a tool to hide them. Beyond humans, other beings such as animals and plants have their ‘language’ as well. They alert the danger and deliver warmth to each other through a dance, smell, sound, colour, and with a sophisticated connection that can't be visibly seen.
Language has many sides to explore and through design, this exploration of language can help us understand better the use of verbal and nonverbal language in communication.
Language exploration leaves questions such as how language connects all humans, animals, plants, and even nature? And how can language be properly used to communicate more effectively with every being?
Language is an essential part of designing. Through research and design, the understanding of the power of language can help us to improve our communication and deliver more effective messages to audiences, by knowing which ‘language’ will fit the context of the certain message that is to be delivered.
Annotated Bibliography
Bove, C., Comte, C., Dean, M., Pendleton, A., Sehgal, T., Watson, C., & Weiner, H. (2016). Various Artists: The Language of Things. Public Art Fund. https://www.publicartfund.org/exhibitions/view/the-language-of-things/
Language can be more than form of words. It is the exhibition set in City Hall Park. The exhibition shows that there are languages of things and it connects humans and non-human creatures together.
Davis, M. (2012). Language and Connection in Psychotherapy: Words Matter [E-book]. Jason Aronson, Incorporated. https://books.google.co.kr/books?id=WUgeAAAAQBAJ&dq=editions:Okn71Is6jr4C&hl=ko&source=gbs_navlinks_s
Communication, using words, plays an essential role in building relationships with others. Using words can help to lie about our emotion but at the same time the word, language can help us to repair our rupture and evoke our emotion and words do matter because it reflects our history, who we are, and our relationships with other people also.
Goldberg, A., Zhu, X., Dyer, C., Eldawy, M., & Heng, L. (2008). Easy as ABC? Facilitating Pictorial Communication via Semantically Enhanced Layout. CoNLL 2008: Proceedings of the 12th Conference on Computational Natural Language Learning. https://aclanthology.org/W08-2116.pdf
The pictorial communication system can be worth it when you are communicating with foreigners or children. The good pictorial communication can turn signs into ebay-to understand graphics. In this study, it uses ABC layout to test on the good pictorial communication method which proposed A as who, B as what action, and C as to whom, for what. In the end, this ABC layout was comprehensive to most people especially for people who are not native speakers.
Gonzalez, A. (2019). color language. Agh. https://www.anagabigh.com/color-language
The exhibition of using colours as the language. The colours can be language that can break the barrier between different cultures or languages which means that colours can be another form of language to communicate.
Google Design. (2018, February 16). Design Is [Language] – Why Words Matter [Video]. Youtube. https://www.youtube.com/watch?v=G-LVbuoT1_I
Language is critical in design. Use of different words and language can give different views on the meaning of the design. Considering language in design is about thinking about the relationship between audiences and designers which can build more intimacy with audiences.
Inglis, D., & Pascual, U. (2021). On the links between nature’s values and language [E-book]. John Wiley & Sons, Ltd. https://besjournals.onlinelibrary.wiley.com/doi/epdf/10.1002/pan3.10205
The language matters for sustainability. Language in certain places can create intimacy between people and the places by it can culturally influence people. As language helps to form a strong and meaningful identity in its natural environment, it is strongly shown that language matters to form the connection between human-nature relationship and the relationship formed by language can lead to its sustainability action as well.
Museum der Moderne. (2018). Power of Language. From the Collections. https://www.museumdermoderne.at/en/exhibitions-events/detail/power-of-language-from-the-collections/
The exhibition art collections of various sides of words and language. It is mainly focused on the power of language where language can be influenced in our daily life. The exhibition engages with language in various ways to deliver the influence of language to audiences.
Phutela, D. (2015). The Importance of Non-Verbal Communication. IUP. http://library.tuit.uz/knigiPDF/Ebsco/8-1106.pdf
The communication is formed with verbal and non-verbal. Non-verbal is also important as well as verbal expression as it can deliver the emotional part of your language and 55% of your communication is formed with non-verbal (physical) alongside with verbal (38%) and words (7%). The non-verbal occurs in categories of different non-verbal communication which are aesthetic (dance, art, music), physical (body language), signs, and symbols.
Rabiah, S. (2018). Language as a Tool for Communication and Cultural Reality Discloser. Universitas Muslim Indonesia, Makassar. https://doi.org/10.31227/osf.io/nw94m
Language is a system and is a tool to show its identity. Animals have language as well to communicate with their dance or sounds like bees or birds. Human language evolved well in its communication. It has various functions of showing emotion, interacting with others, poetic function, or as the rule maker. As it contains various functions, it also blended into the culture of humans as well. Language is influenced or affected by culture which shows the strong relationship between language and culture.
Smith, E. (2010). Communication and Collective Action: Language and the Evolution of Human Cooperation. University of Washington Seattle. https://doi.org/10.1016/j.evolhumbehav.2010.03.001
All species face problems when they are cooperating or acting collectively. This action is called collective action problems (CAPs) and human species are good at handling these CAPs as language helps them to communicate efficiently to solve social dilemmas. The efficient communication with language also works greatly on propagation and creation of convention which can divide the role responsibility on its collective action. This use of language and solving CAPs lead to the evolution of humans themselves as collective action brings up the elaborations of the technology.



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